Tag: product design derby

RF3 Product Design Derby – Why You Buy an iPad Every Year

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Derby Product Design

Here’s a shocking statistic; if you’re one of the hundreds of thousands of people who bought the highest model of each version of Apple’s iPad on launch (including the Mini varieties), you’ve given the company $5833 –  around £3600. That’s quite a lot for a product that can’t do anything even the most basic modern laptop can do. So – why do you keep buying the new version of the iPad every year? RF3 Product Design Derby are on the case to show you how this blend of design and marketing work to lighten your wallet so effectively.

RF3 Product Design Derby – Why Design and Marketing Go Hand in Hand

product design derbyThe old product design adage is that “if companies spent as much on their products as they did on advertising, they wouldn’t need to advertise”. This couldn’t be further from the truth. Without Apple’s masterful marketing campaigns it wouldn’t be able to even attempt market dominance against Google, Samsung and Amazon. However, by using masterfully selected product placement in TV, movies and music videos, as well as minimalist, humanist advertising, inspired in no small part by founder Steve Job’s famous “reality distortion field” – a mix of laser-like business acumen and Jedi mind trickery – Apple has established itself as a true market leader, able to command retail prices in excess of 150% of its closest competitor.

Brand loyalty plays a big part – by keeping its advertising tone aloof but accessible to the everyman, many people who don’t know much about technology simply bought an iPad because that’s what they saw advertised on the telly, and have staunchly stuck with a brand they know and are comfortable with.

But isn’t the iPad 2 – only 2 years old and still in production – good enough? Why did you buy the iPad Mini, and then the iPad Air when it came out recently?

By increasing the quality of the points on its tech every year – an upgrade from an iSight camera to a FaceTime HD camera, for instance, or the A6 chip to the A7 – makes the increase in spec tantalisingly effective, as well as the fact that, since last year’s tech still commands a decent resale value, you don’t have to put up the whole price of the new gear.

Smallish but technically substantial, regular updates – that’s how you can really milk your market without leaving them feel swindled.

How Apple’s Product Design Made Steve Jobs Billions

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Product Design

Think of a technology brand.

You’re thinking of Apple.

RF3 Product Design Derby Analyses Apple

Product Design DerbyApple’s product design and marketing have become textbook examples of how companies need to operate. Their marketing plans have become tech startup companies’ Bibles, and Steve Jobs has passed into business legend. But how did they do it?

Let us count the ways.

1. Leadership

Steve Jobs may have been ejected from the company by Apple’s board of directors in 1985 due to conflicts, but a close brush with bankruptcy led them to install him as acting CEO. Under his leadership, Apple started turning amazing profits by 1998. Under his watch, Apple created designer technology equipment such as the iPod. Microsoft, on the other hand, failed to crack into the market with its Zune products because of a feeling of inferiority and Johnny-Come-Lately imitation by the public. Had Microsoft come up with the idea first, who knows how different the portable music player landscape would be?

2. Design Identity

As soon as you pick up an Apple product, you know where it’s from. Uniform use of the Myriad Pro typeface, a ubiquitous colour and material uniform in all of its laptop and desktop products, and strict design laws mean that you know exactly what any Apple product is without even having to think about it. Other laptop, desktop and music player manufacturers can only dream of such brand awareness.

3. Clique Appeal

It’s difficult to get in with the cool kids, but through product placement in movies and TV, clever advertising (their “Get a Mac” ad campaign was a sweeping success due to localisation in the US and the UK with household-name celebrities) and slightly aloof pricing, Apple managed to become the cool brand when compared to the stodgier, geekier competing companies.

What to Take Away from This Article

How can your own company benefit from Apple’s example? Better and more modern aesthetics? Smarter advertising? Better leadership?

We’ll leave you to ponder these questions. Best of luck!

Product Design Derby News Round Up

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Product design Derby experts like to keep on top of the latest news in product design from across the globe. Product design is an important process in any design, it helps determine solutions to products that perhaps aren’t as effective as they should be, and enables a better product to take it’s place. We have curated the latest news in product design so you can keep up to date.


Product Design Derby
Product Design Derby

Sleek, innovative product design transforms the personal breathalyser into a classy fashion statement

A fantastic breathalyser has been designed called AURA. AURA offers a contemporary and sleek looking gadget that uses the very best electrochemical fuel cell sensor technology so you know it’s reliable. This design is hoped to catch on to make people more aware of responsible drinking.

Read the full story here


Is design still about making things?

A really interesting read on how the patterns in product design are changing in todays modern society. Designers are still creating beautiful products, but there is now a bigger focus on creating products that are designed to help those in healthcare, and those in need, to help make lives easier.

Read the full story here


Apple announces the iPhone 5c: 4-inch Retina display, plastic design, available in five colors

Of course we couldn’t forget to mention the new release of the Apple iPhone 5c. Apple have always lead the way with many of their products and it’s fascinating to see how much buzz and social media interest there is when a new product is released. Watch the video from Jony Ive, who is leader of design at Apple.

Read the full story and watch the video here

London Design Festival: the next big five

With the London Design Festival about to kick off, the Guardian writes about the next big five up and coming designers to look out for. Mainly focussed on furniture and fashion product design, but it still showcases some great talents.

Read the full story here

We hope you found these stories interesting. Product design Derby is always on the look out for the latest news and developments in todays society.


The 7 Steps of Product Design

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Any serious business knows the importance of introducing new products to the market. In this world of business there is a lot of competition which means that in order to succeed in any business you really have to impress your potential customers. A product design is a major part of product branding which usually determines the superiority of your product in the market. You can never go wrong in investing a in a good product design as it is what’s sets your product a part from others in a competitive market.

One of the biggest challenges in launching a new product both in new as well as in already established businesses is the cost of marketing. A successful design will reduce this cost as it makes your product appealing and in the long run creating customer loyalty.

The process is usually broken down into seven main steps namely: problem assessment, research, idea analysis, prototyping, final design, testing and manufacturing.

Product Design
Product Design

Problem assessment

Many businesses thrive in commercialising solutions to problems in a certain community. Solutions may take the form of either improvement to physical products or services or inventing new products or services. Design process starts when an idea is generated in the mind. At this point it is advisable to write the idea on paper and what problem the idea seeks to solve.


This step involves conducting research to find out if there are other similar ideas or products elsewhere. The focus here is to refine the idea and identify the target market. A good product design focuses on customer satisfaction and involves determining the price that the target customer will be willing to pay for the product, usability, safety as well as disposal. It is hence very important to know the specific customer needs and preferences. Some of the important information that this step seeks to find is; size of product, materials needed in the design and the products needs and requirements-whether there are other products that will be needed to use this particular product such as batteries.

Idea analysis 

Based on the findings on the previous stage-research, product sketches are produced through brain storming and other forms of discussions. This stage seeks to come up with as many designs sketches as possible and at the end of this step one or two sketches are selected and moved to the next stage-prototyping.


A design of the chosen sketches or sketches on the previous stage is created in 3D using the material and color that is expected to be used in the final product. The focus here is not the product functionality but the appearance and usability though basic functionality of product is implemented.

Final design

A final design is produces based on the features of the prototype and all the changes that may have been suggested are made. Complete functionality of the product is implemented at this stage. A few samples are produced a waiting testing.


This stage is very import in the design process and should never be overlooked. It is at this stage where the product is taken to a lab for testing by professionals. This will enable it to be certified by the governing body such as the bureau of standards. Testing also involves distributing samples for use by potential customers and getting their feedback.


If the results of the testing stage are satisfactory the product is ready for mass production else part or the whole process of product design is repeated.

It is very important to remember that every stage of the design process should be documented and all the documents complied and kept as the information can be used in future either for other new product designs or for product improvement.










Inspiring Product Design Web Magazines

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As product design is such a fast paced technology, it can sometimes feel impossible to keep on track with the newest innovative products. We’ve rounded up some inspiring web based magazines that feature product design and industrial design, that keep us up to date with the latest breaking technology in the world today.

Product Design
Product Design

Design Boom

Design boom is a a great place for professionals and young amateur designers to come together and learn about the latest news stories from across the world. They’re always on top of the latest headlines when it comes to design, heres one we particularly liked –

Design Boom – solar-powered flat pack refugee shelters by IKEA



Wired is a magazine for all things geeky, and they blog about a variety of different news articles, from entertainment, science and technology. We like their articles about 3D printing, which is a relatively new and emerging technology, which is gaining more and more popularity.

Wired – Is this 3D printed cast the future of healing broken bones?



Core77 really has it all, and is a fantastic place to find all you may need for industrial design. From news articles to job listings and discussion forums.



Monkee Design

Monkee Design is the place for inspiration and congregates industrial and product designers together, to help each other look for gorgeous designs. In such a fast paced environment when it comes to products, it’s important to keep designs fresh and interesting and not get lost amongst the crowd. We particularly like their inspiration page.

Check it out here – Monkee Design – Inspiration


The Latest in Mechanical Design

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Sometimes in mechanical design, new products and concepts are drafted up that involve the use of 3D printing. 3D printing is a relatively new concept on the rest of us, and has the potential to create products that can change peoples lives. Take a look at some of these designs that use the technology and how it can change the way we live.


Mechanical Design
Mechanical Design

Researchers create ‘bionic ear’ with a 3D printer

Thanks to advancements in technology it’s now possible to combine cells to create a bionic ear which can receive and transmit radio signals. the scientists said this bionic wasn’t to replace a human one, but to simple show what can be done with 3D printing, and the possibilities that it has.

Read more: Researchers create ‘bionic ear’ with a 3D printer


Is this the plaster cast of the future? Designer uses 3D printing to create tailor-made exoskeleton to help heal broken bones

A designer has used a 3D printer to create a new type of cast for broken bones, which could potentially replace the old bulky casts that are traditionally used. The new cast will be lightweight and breathable and will be moulded to the specific patient.

Read more here: Is this the plaster cast of the future?


3D-Printed Human Organs Prep Doctors for Real Surgeries

3D printing has allowed the possibility of surgeons to practice on patients organs, before they carry out the surgery for real. This is a great advancement, and can help surgeons get a grasp on how they will undertake the surgery in regards to the physiology of the organ.

Read the full story here: 3D printed human organs prep doctors for real surgeries


Buttercup the Duck gets prosthetic 3D-printed foot

A duck who was born with his left foot turned, has been fitted with a 3D printed prosthetic foot to help him walk normally. The prosthetic foot has taken some time to get used to, but means that he now has the ability to walk better.

Read the full story here: Buttercup the duck gets prosthetic 3D printed foot

Sustainable Product Design News

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In a world where there is an increasing concern with environmental impact, it’s important to keep in mind the sustainability of new product design. When new products are made, there is a growing number of waste that can sometimes be produced. We’ve rounded up some fun and interesting concepts for sustainable product design.

Product Design
Product Design

Self-repair washing machine and ‘bee-friendly neighbourhoods’ among RSA student design winners

A group of students were asked to respond to a project set for them which challenged social matters. Some of the projects, which included recycling rain water, were designed with a mind to help us to be more aware of saving our environment, and reducing the negative impact.

Read the full story here: Self repair washing machine and bee friendly neighbourhoods among RSA student design winners.


15 year old Ann Makosinski invents body heat powered flashlight

This 15 year old student is one of 15 finalists in the 2013 Google science fair competition, and has invented an LED flashlight powered only by the heat of your hands. Made from simple materials, that she bought at her local store.

Read the full story here: 15 year old Ann Makosinski invents body heat powered flashlight


Material ecology: additive technology and biological forms

3D printing is getting more advanced as time goes on, and in this case, is helping people with medical conditions. This team in particular has managed to produce a glove to help with the symptoms of carpel tunnel syndrome, and pays particular focus and attention on creating products that avoid as much waste as possible.

Read the full story here: Material ecology: additive technology and biological forms


Nutrima Analyzes Your Food for Nutrition, Freshness and Toxicity

This new product helps identify how fresh your food is, and in turn will help eliminate the amount of food that we waste on a regular basis. It can also inform you of any toxins that may be present in the food.

Read the full story here: Nutrima analyses your food for nutrition, freshness and toxicity

Industrial & Product Design News Round Up

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Industrial and product design is ever growing, as gadgets and products become more advanced, we are seeing designs becoming weirder and quirkier. Industrial design is a big part of our every life, even though we may not know it. We’ve rounded up some great stories for you in this fascinating field.


Product Design
Product Design

The Stayhold: Simple Industrial Design to Secure Items in your Car Trunk

A new design has been invented for those all important shopping journeys, and securing it all in your car. If you’ve ever had the problem of shifting shopping bags in the boot of your car, then this product is most definitely for you.

Read the full story here: The Stayhold: Simple Industrial Design to Secure Items in your Car Trunk


3D printing explained: what’s all the fuss about?

Quite a new process in industrial design which has recently gained in popularity is 3D printing. 3D printing can be a massive help in gaining a good insight into the way a product may look, and can act as a great, simple prototype.

Read the full story here: 3D printing explained: whats all the fuss about?

Niels Diffrient, Industrial Designer Who Blended Form and Function, Dies at 84

Niels Diffrient was an industrial designer who was perhaps most famous for his office chairs which adjusted accordingly to who ever sat in them, reducing the need for so many levers. Earlier on in his life, he designed everyday objects such as telephones and cameras.

Read the full story here: Niels Diffrient, Industrial Designer Who Blended Form and Function, Dies at 84

Factorydesign develops new Sellotape product

A new Sellotape product is said to be released onto the market. The new product allows you to strap the tape dispenser to your hand, giving you the freedom to use both hands to Sellotape whatever you need, getting rid of the hassle of trying to hold down paper using just one hand!

Read more here: FactoryDesign develops new Sellotape product

How Product Design Has Changed The Way You Live

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With product design constantly evolving to adapt, it’s no wonder we sometimes forget how much it benefits our everyday life. From something as simple as a water bottle, to products designed to aid disabilities, it’s all important and it all has a great impact on the way we live. We’ve collected some resources on some of the most inspiring designs that you may not necessarily think will have had an impact on your life.


Product Design
Product Design

35 Revolutionary Design Products That Will Change the Way You Live

Combining both form and function to create some beautiful designs that overcome obstacles. There’s even a device which kills germs that may lay on you phone.

Read More http://www.details.com/style-advice/tech-and-design/201012/how-design-innovation-practical-art-changes-everything-we-do#ixzz2W0yMhFsh


To See How Our Society Has Changed, Look at Your Kitchen

According to an exhibit at MOMA, you only have to look at your kitchen to see how design has evolved. Whether that be the kitchen itself, or the products we place in it, it has all adapted to changes to flow with the way we live, combining ease of use to make life easier. as well as good, attractive design.

Read more here: To see how our society has changed, look at your kitchen


How Design Strategy Has Changed In Recent Years

Design is something that has to evolve with people, and evolve with what consumers want. A company that showcases this brilliantly is Apple, their designs are so on point with what their customers want that when a new product of theirs is launched, there is huge hype around it, and people even camp out to be one of the first to get their hands on it.

Read more here: How design strategy has changed in recent years


How have Product Design Tools Changed and Developed

With software programs such as CAD, it has become much easier for product designers to create realistic drawings and models of what the end product will look like, this means it is much easier to create effective products that meet the needs of consumers. We wonder what will be next in the world of product design tools.

Read the full story here: How have product design tools changed and developed


The Process of Product Design

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Product design isn’t as simple and straightforward as you may think. The process of product design involves various steps before reaching the final goal and before reaching a finished and finalised product. Read this guide on product design here to a few of the processes needed.


Product Design
Product Design

1. Design Brief – This typically will involve many factors. This is where you will begin to research the market for your product and find out what the competitors are doing. Of course there is also a technical aspect. You will need to identify tools and components that will be needed, and see if it fits within your budget. The commercial aspect of the brief will typically involve market research and reports, along with targets and forecasts for the future.

2. Idea Generation – This is where initial sketches and layouts of ideas will be drawn up. From pencil 2D sketches to 3D CAD drawings involving particular attention to details.

3. Concept – Initials ideas will be looked into, and a stronger emphasis will be laid on narrowing it down to one idea. More of a development on CAD designs will be brought in at this stage, to get a clearer idea of the product.

4. Design Development – This is where intent to design the final product will be introduced. Sturdier prototypes will be made and each part of the product will be more detailed and focused.

5. Further development will then take place to actually create the intended product.


Ultimately product design is an important part of the process of designing a new product, it can help determine whether a product will succeed or fail, and this will help avoid any unnecessary costs.